This simple question sparked an entire Instagram mini-series. For the launch of the adidas NMD_R1 shoe, “One Block, One Talk” gave fans an exclusive look at the connection between street and sport.
With the NMDs on his feet, NFL star DeAndre Hopkins took fans on walk through the streets of Miami—sharing the ways his favorite city has influenced everything from his style to his confidence.
each episode featured a different city block and focused on a different topic
Four episodes were released on IGTV and YouTube, supported by IG stories and posts. The content lives across Champs’ owned channels, online and offline—including key retail locations in Chicago and NYC’s Times Square.