adidas: One Block One Talk

Does this work the same way? and if not why not

how does the city inspire you?

This simple question sparked an entire Instagram mini-series. For the launch of the adidas NMD_R1 shoe, “One Block, One Talk” gave fans an exclusive look at the connection between street and sport.

With the NMDs on his feet, NFL star DeAndre Hopkins took fans on walk through the streets of Miami—sharing the ways his favorite city has influenced everything from his style to his confidence.


each episode featured a different city block and focused on a different topic

Four episodes were released on IGTV and YouTube, supported by IG stories and posts. The content lives across Champs’ owned channels, online and offline—including key retail locations in Chicago and NYC’s Times Square.


Currently, each video has over a million views on YouTube.

One Block Results.001.jpeg


Ulrika Karlberg, Creative Director

Sam Isenstein, ACD

Bo Floejborg, Sr. Art Director

Joey McRobert, Jr. Creative

Steve Cozzarelli, Producer

Liza Mandelup, Director

Damien Maloney, Photographer