POPULARITY + POLITICS
The University of Oregon's voter guide looked like relic of 1940s journalism that few read and even fewer referenced in their voting process. People voted for who they knew, not what they believed in.
To remedy this we created the University's first voter guide reimagined and formatted for the digital age. Providing voters with the most relevant information while maintaining a personable touch.
view the site HERE.
Concepted the layout of the website and drafted questions to ask each candidate.
Spent 40+ hours filming 96 candidates answering video questions.
Edited down footage to 1 minute videos for each candidate.
Web Design: Carter Frish
Strategy/Art Direction: Avenitza De Primavera
Strategy/Production: Vania Ahmad
Strategy/Production: Kyle McGillian