JOEY MCROBERT

how do you sell headphones you can’t hear?

Beats and Apple needed a way to educate their global sales team about new products before they hit shelves. We built them a suite of apps that educate consumers and salespeople through rich visuals, audio, and interactive demos.

a brand new digital tool that makes the product tangible

Built for every learning style—audio, visual, and tactile—we made advanced features feel simple through interactive design, motion, and CG. This app we nicknamed ‘Tempo’ was scaled across product lines and markets, adapting to new looks, key features, and over 20 languages.