We made the first ever drinking game with moderate consumption as it's end goal.


The Case Study

The App

We've created a pass/no pass system using a reaction speed and error test to estimate a users BAC.

The Campaign

To promote the app, we've created a campaign celebrating the memories made while drinking, instead of the ones we lose.

The Pitch Deck

Strategy: Angie Luchini

Art Direction/Animation: Esther Knox

Copy/Animation: this guy

Account Management: Jenna Force

Media Planning: Steven Jackson

In Creative Collaboration With: Mac Mullen & Emma Hyman


back to WORK.