a ghost tour for the modern age
Firstborn wanted to show off their AR capabilities when ARKit arrived last fall—which, as luck would have it, coincided with the Halloween season.
With the help of augmented reality, we turned Manhattan's bloody history into the greatest ghost tour of the season.
Download the app: Gruesome Gotham
step inside six deadly scenes
From garden shear stabbings to deadly umbrella jabs, users travel to locations on the map to see the murders in the exact locations where they occurred.
at home or at the scene—
the newspaper feature gave all the gory details
The writing-style pays homage to the age of sensational journalism put out by the likes of the New York Post. They even seemed to like it.
Ulrika Karlberg, Creative Director
Lily Stockton, Creative
Joey McRobert, Creative
Florence Libbrecht, Art Director
Owen van Dijk, Senior Developer
Ron White, Supervising Technical Artist
Mike Bourbeau, Technical Artist
Shayna Friedman, Producer