from last-call to first thought.

Jägermeister isn’t usually the first thing you reach for. In fact, it’s often overlooked entirely.

For Halloween, we set out to change that. We created a custom tarot deck designed to answer a simple question: “Where will your night lead?” By turning Jägermeister into an oracle for the evening, we gave partygoers a taste of the unexpected — and made Jägermeister the start of the story.

tarot readings appeared in bars—and virtually on snapchat

We turned bartenders into fortunetellers, sending custom tarot decks to bars across the country.

On Snapchat, tarot readings came to life in augmented reality, letting anyone step inside the mysterious world of Jäger and discover where their night would lead.