Jäger: Divine the Darke
where will your night lead?
One question. Unlimited possibilities. On the darkest holiday of the year we turned Jägermeister into a guiding light. A custom Tarot deck featured figures from the brand’s German heritage, and helped curious consumers uncover the trajectory of their Halloween.
from last-call to first pick
Card readings appeared in bars across the country and came to life as augmented reality lenses on Snapchat, letting anyone step inside the mysterious world of Jäger.
The experience took the liqueur from a late-night afterthought to a pre-evening ritual, placing the brand top-of-mind as consumers headed out for the night.
Dave Snyder, ECD
Ulrika Karlberg, Creative Director
Sam Isenstein, ACD
Bo Floejborg, ACD
Lily Stockton, Creative
Joey McRobert, Creative
Cassidy Moriarty, Strategist
Michael Kuzmitch, Motion Graphics Director
Benjy Deng, Motion Designer
Ron White, Supervising Technical Artist
Katie Leo, Program Director
Ben Kainz, Producer