“REIMAGINE YOUR RUN” INTEGRATED SOCIAL CAMPAIGN

a nimble content approach for a brand new product

The Peloton Tread is a complete home fitness solution with something for everyone, so we built a flexible content system to match.

For the summer campaign, we delivered 150+ tailored assets—OTT videos, YouTube bumpers, Instagram stories, and more—designed to speak to a wide range of interests and showcase the product’s versatility.

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5 months
7 campaigns
2000+ assets

By building efficient, high-volume content systems we were able to quickly turn around campaigns with targeted assets for every stage of the marketing funnel.