Why trust a stranger when you’ve got Zillow?

To Gen Z, real estate feels outdated and a little out of touch. So we met them where they scroll—creating native social content that paired viral videos with text-message storytelling to reframe RE/MAX agents as approachable guides who actually make the process easier.

Scalable, quick turn content creation.

Instead of writing scripts and hoping to find the right footage, we started with viral videos then gave them a real estate lens. This let us move fast and ensured the content was thumb-stopping in the feed.