“GET GOLDEN HOME” INTEGRATED SOCIAL CAMPAIGN
making the NFL talk real estate.
When NFL rookie Matthew Golden promised to buy his grandma a house on Draft Night 2025, the heartfelt gesture went viral. We ensured those headlines turned into an actual home.
ROLE: Created & produced campaign
a documentary to tell the story
From Draft day to closing day, we followed Matthew and his REMAX agent through the highs and lows of home-buying, showcasing that when a home means this much, it matters who you trust.
618M
Impressions
4.75M
Interactions
$5.7M
Ad Value
The documentary dropped on YouTube and social, where it got reshared by big names like ESPN, SportsCenter, and Adam Schefter. National press and local news ran stories, too. Putting REMAX at the center of the sportsworld conversation.
a social campaign to engage the fandom
To keep fans talking, we immediately followed up with a behind-the-scenes social series guided by Matthew’s REMAX agent.
It pulled back the curtain on the home-buying process, gave NFL fans insider access to Matthew, and turned a few of those football fans into REMAX supporters, too.
Credits:
Jesse Dillow, ECD
Joey McRobert, ACD
Katie Burleson, ACD
Charlie Ferraye, Executive Producer
Justin Griffin, Editor
Recognition:
Clio Sport Awards - Shortlist, Branded Entertainment/Content